Your website is NOT simply a way to show off your fancy head shots and brag about your experience.
A good website means more customers, better customers, and paying customers.
I worked with one of my clients, The Scalers, to improve the messaging on their homepage. The site was pretty good, and the essential information was already there.
So what did they hire me for?
I made changes to the tone, moved some things around, swapped out some words, and that kind of thing. The result?
Before, the client was getting about 1 qualified lead, straight from the website, per month. Without any increase in traffic, today they get one strong lead every 2-3 days.
That's 10-15x more leads (which, if they're good, become clients) with just a couple hours' of tweaking. That's why they hired me.
Never underestimate the power of messaging on your website.